300 pages in three minutes!

I am crazy for reading. I love it, I will have 3-4 books going at the same time typically all dog-eared with my notes in the columns and handmade indexes in the back. I was talking to a friend last week and he told me, “Not everyone loves to read, some people are like me and love to learn through the ears, not the eyes.”

This is so true, my wife has the nasal capacity of a bloodhound and it prompted me to write the article, “Honey, you smell like a Wendy’s jalapeno burger!” It illustrates how to market through different senses often overlooked.

We are testing a new forum called “300 pages in three minutes!” We will summarize a great business book in audio format highlighting the main points and lessons learned. You will vote with your mouse if this is a complete waste of time or a new addition to the Franchise Whale line up. The first installment (I hope of many to come), is titled “Richard Branson,losing my virginity” I loved this book. It highlights a dyslexic, awkward kid, terrified of public speaking that goes on the change the world and become a billionaire. Airline franchise, space travel, records, retail, boardroom coups…today he has 200 business units with 50,000 employees all started from a basement with a 8 dollar gift from his Mother for writing paper.

Enjoy!

Synergy HomeCare CEO Podcast

I had a great chat with Peter Tourian, the Founder and CEO of Synergy HomeCare. This eight minute interview was a real eye opener to me. The market in the USA alone for non-medical home care is 55 billion dollars.

Think about your mother-in-law for a moment...more, that's it. Now someday if not already, you will be faced with one of two choices:

She moves in with you (Say bye bye to watching SportsCenter in your jockeys).

You move her into a nursing home (Say bye bye to your cash and dreams of a vacation home and possibly your chances of getting anything remotely close to your wife for awhile).

In 1999 Peter had the bright idea. "Let's provide the best non-medical in home care possible in America and price it between both existing alternatives." My words not his. Listen in as Peter shares his words of wisdom about the future of this massive market. All opportunities are awarded, not sold. You will see why when you hear how fast and reasonable the price is to get started.




As you are listening to the podcast, jump out to www.synergyhomecare.com Enjoy!

Play-N-Trade CEO Roger Lloyd podcast

Roger Lloyd discusses with Franchise Whale what it takes to harness a great idea and propel the business forward . "Find your drive and listen to your customers." Listen as we see why Entrepreneur Magazine has just ranked Play-N-Trade "Top 10 new franchisees for 2008" a jump of 40 spots from their 2007 ranking.

Opening a new store every other day now, 2008 looks to be a massive year for the "try before you buy" niche retailer. We had the Founder Ron Simpson on last week, now listen as Roger moves the business forward and gives some great tips for entrepreneurs looking to achieve their potential.

www.playntrade.com

Grab the podcast:

Interview with Dirck Schou CEO HF Coors

Entrepreneurs and Franchisers free prize inside! I had the pleasure of interviewing Dirck this week. This 10 minute Podcast is priceless if you are a USA based manufacturer that is struggling to maintain your niche.

Listen as Dirck takes you every step of the way from entering the market, buying out an 80 year old competitor and growing a "Made in the USA" brand by being "fast, flexible and customer oriented".

If you are also a retailer who needs customized kitchenware, HF Coors is the largest manufacturer in the West providing fast, customized solutions for fortune 500 clients and small retailers as well.

Click here to visit HF Coors

All formats supported for the Podcast, pick the way you want to hear this great interview.

Click here to listen to interview

Click here to get podcast


Click here to get free podcast from iTunes

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Readers and listeners we can repay Dirck for his generosity with his time and help your fellow business builders by sending them the link to this blog. They do not teach what you will hear in business school, this is real life first hand business building at it's finest, going against the outsourcing trend and moving the market up. I love it! Share the love!

Enjoy!

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