Hothand gives hot deals to university students.

If you want to sell to 18-24 year olds, which medium would you pick.

(1) Radio
(2) Yellow Pages
(3) Mobile phone

Bingo! With satellite radio and ipods, reaching Gen Y is a very dicey proposition over the airwaves. But we have all had that feeling after we go somewhere and realize “I left my phone!” I can honestly say I never thought, “I left my Yellow Pages!” We are real techno-inbreds if you think about it. The phone is a must have item, and it is used more than a toothbrush, we are sickos.

I had a great chat with Randy Jaramillo the CEO of Hothand Wireless. Hothand Wireless embraces wholeheartedly the fact that a mobile lifestyle is increasing morphing into a data lifestyle. 3G could finally make calling 411 seam way to “1980’s” shortly. Hothand Wireless just signed a monster exclusive agreement to stream sports and recreation info for NIRSA (That is an intramural collegiate association, not a cross between gun lovers and drag racers). This is a big deal, NIRSA currently has 600 campuses with more than 7 million students that can use NIRSA to get intramural and sports at their school.

What caught my eye, Hothand Wireless, deployed through NIRSA for UCLA students and also signed Subway as a advertiser over their network just last week. When you consider 600 schools and tens of thousands of Subway franchisees, this could be a very big idea to keep an eye on. Entrepreneurs, advertisers and schools jump out to hothand.com and see what Randy is up to now.

Listen to interview:

Go see Randy
www.hothand.com