Why brides prefer June and other business traditions.

June is here and the caterers, wedding halls and event planners rejoice. Do you think they all conspired to make June “the month” so they could take July off? I know in different markets many brides or should I say the bride’s Fathers, pay a hefty premium just to say “I do.” June is not popular because of the temperature or rainfall figures. May, September and October are actually much better months to throw the bouquet in most markets without breaking a sweat or putting on a rain coat.

When did this all get started and what can I learn from this to grow my franchise or expand my licensing business?

I found three reasons that explain the trend and they go back thousands of years.

The Roman Goddess of Marriage is Juno. Maybe a bright Roman started a wedding franchise and then started the Juno rumor. Tradition goes, if you were hitched during the month of June, it was good luck. Many Romans honored her by tying the knot during her month and it has stuck ever since. I wonder if the Roman’s had better luck then we do staying together.

According to Associate Content, many couples timed their first pregnancy so it would not interfere with the harvest. I guess hauling potatoes and throwing around sacks of wheat during the 2nd trimester was not looked down on back then.

The site superweddings.com has an entirely different take. During the 1400s and 1500s people took their annual baths in May so June would be the obvious best time to get married. I hope they are wrong on this one. The idea of an annual bath is probably the best form of birth control ever devised. Yikes! Makes paying a June premium seem like a privilege. Whatever the reason, it just shows us tradition is a difficult thing to change.

Who would have thought three wise men giving gifts two thousand years ago could turn Christmas into a retailers dream practically all over the world. I remember living in Singapore years ago and Orchard Road at Christmas time makes Rockefeller Center look like a community rec center. They really go nuts on the “Golden Mile.”

What tradition can you create in your business to keep customers coming back in ever increasing predictable patterns?

Can you create a tradition with your employees to give them something to work toward? How about an annual tail gate party to kick off the football season? The budget depends on what they do all Summer. Don’t do the expected. The more creative and bizarre the tradition the easier it will be to remember and the bigger the impact. You will have employees recruiting for you not talking about anything that you actually do at work but about your fantastic traditions. Traditions are easy to remember and share. How else can you explain why brides prefer June after thousands of years?

I would love to hear some creative ideas or quirky traditions that you may have witnessed or dreamed up yourself for your business.