
Barbecue lovers have been mixing their own "micro-Q" for years. Cadbury Schweppes has now moved outside of their comfort zone to team up with Vita Foods and has brewed up some real winners! I had the Dr. Pepper BBQ sauce this past week and give it 2 sticky thumbs held way up! Another great licensing idea and low risk winner. Bring two well established products together to create a new license category and extended their brand experience. Nice job guys.
Showing posts with label Soda and Q. Show all posts
Showing posts with label Soda and Q. Show all posts
Saturday, October 6, 2007
A little soda on the filet?
Posted by
Chad Harris
at
10:10 PM
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Labels: BBQ, Licensing, Soda and Q
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