Milk, Eggs and Video games.

When everyone was screaming slow down, nobody noticed the video game industry was at the day spa having a rub. April saw a 47% year over year increase to 1.23 Billion for the industry with year to date numbers looking to be a blow out 2008!

“People say that if consumers are down to their last $50, the last three things they’ll buy are milk, eggs and video games.” – Colin Sebastian, industry analyst with Lazard Capital Markets.

I caught up with Jim Belanger the President of Gamer Doc to find out why the industry just keeps sucking in money. During our interview he brought up so many great points it made me wonder if I should open a store. The market still has gigantic pools of demand untapped as consul and software developers take the market more main stream and bring multi generational players into the mix. I know from first hand, I would never dream I would be hanging out with my boys going into war with them from the comfort of our own couch. It is cool to hang out with Dad, that is priceless.

OK before they cue the music and I go MasterCard commercial on you, please listen to the Franchise Whale interview with Jim. Get your disclosures and buckle up. If you saw his idea for the franchise retail game store of the future like I did, you might agree that a theme park for gamers looks more fun than slumming in coach and doing weekends for your Boss. It may be time to break out and have some fun.

Listen in 8 minutes:

Go See them:
http://gamerdoc.com/

Make money being a Guitar Hero!

CEO of Play-N-Trade Roger Lloyd talks marketing, growth and new initiatives with Franchise Whale. Roger shares valuable insights into what it takes to be a Play-N-Trade Franchisee and chats about the national Guitar Hero contest sponsored by Play-N-Trade.

I know I beat simplicity to death on some of our stories. You can never over simplify a web message in my opinion. As a company grows, their website tends to be like a very robust garden with a generous portion of weeds as well. It takes a lot of work to clean up the overgrowth. Roger’s team has made some big improvements in the simplicity department on their new website. Check out the changes at playntrade.com, they have pulled an acre of weeds out of their site. You will see what I mean.

Play Now.