You ever have such a great white board session you did not want to erase the board? You had someone come in and recreate the board on a legal pad because you were too cheap to spring the two large for a real interactive board. That sounds barbaric and it can now be a thing of the past just using a $40 Wii controller.
If you ever want to get a head full of great ideas, go to TED. TED is a collection of thinkers and doers that have conferences and upload the content for free. This is very significant. If you wanted to attend a conference, your date needs to be a sandy blonde six thousand dollar check! Oh, and you need to be invited! TED is not cheap, but he is smart. They take the 80/20 rule to new levels of perversity by allowing you to “Join for free.” You can exchange ideas with other “members.” You do not even need to be a member to watch the videos. Next, “let’s make TED so hot, if you wait for the videos it’s plain medieval. Only a middle level corporate hack would not want to attend the live shows and be ahead of the crowd. You will get a jump on the rest of the planet for the very latest, cutting edge ideas. You must pay to play in the VIP club.”
These are the voices my marketing sonar has detected from the TED people. It works for me, they win at all levels. The free videos of past conferences are all sponsored. I personally can stomach a few 15 second BMW ads to save $6,000 how about you? Actually you could afford to let a BMW run over your right leg by letting your mind take a plunge into these creative waters. One broken leg, $200 bucks with co pay. A mind full of fresh fertile brain soil, priceless.
I love their marketing and their content. You can learn a lot by going to TED.
Learn how to make a digital whiteboard using a $40 Wii controller.
Experience ideas worth spreading.
PS, they even have me thinking about attending the 2009 conference, I am a sucker for great ego meat marketing.


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