I caught up with Ron McArthur the President of WSI as he was heading out to Mexico for a conference. He is building an international franchise system that focuses on how to market products over the internet.
I asked Ron, “What would you avoid if you went back in a time machine to help you build your company faster, better, stronger from the start?†His number one answer might surprise you.
What I learned from Ron, and keep in mind he has 14 years of data to back this up. In the early stages of building a company you tend to give concessions to the early adopters. Those concessions can come back to haunt you because you end up creating two sets of rules to nurture growth, you can create a culture of “pioneer†rules and “late stage†franchisee rules. You are better off sticking with one set of conditions throughout your growth because early adopters tend to also take up the highest amount of your time. Try and build your franchising system with one set of standards and you will find it will be better in the end.
He also gives us valuable insight about how to build an effective conference program.
Embed ongoing training as a mandatory component in the franchise agreement to keep your network up to speed.
Case study model, supplier driven market that will deliver your product or service may be more powerful than a direct delivery model.
Entrepreneur Magazine (January 2008) has recognized WSI as the #1 Internet and Technology Franchise for 7 consecutive years.
Invest 13 minutes and listen to Ron’s take on how to build a global franchising system. Thanks for sharing Ron.
One maniac’s struggle to market on the web leads to 1,500 franchisees.
I caught up with Ron McArthur the President of WSI as he was heading out to Mexico for a conference. He is building an international franchise system that focuses on how to market products over the internet.
I asked Ron, “What would you avoid if you went back in a time machine to help you build your company faster, better, stronger from the start?†His number one answer might surprise you.
What I learned from Ron, and keep in mind he has 14 years of data to back this up. In the early stages of building a company you tend to give concessions to the early adopters. Those concessions can come back to haunt you because you end up creating two sets of rules to nurture growth, you can create a culture of “pioneer†rules and “late stage†franchisee rules. You are better off sticking with one set of conditions throughout your growth because early adopters tend to also take up the highest amount of your time. Try and build your franchising system with one set of standards and you will find it will be better in the end.
He also gives us valuable insight about how to build an effective conference program.
Embed ongoing training as a mandatory component in the franchise agreement to keep your network up to speed.
Case study model, supplier driven market that will deliver your product or service may be more powerful than a direct delivery model.
Entrepreneur Magazine (January 2008) has recognized WSI as the #1 Internet and Technology Franchise for 7 consecutive years.
Invest 13 minutes and listen to Ron’s take on how to build a global franchising system. Thanks for sharing Ron.
www.wsicorporate.com
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