“How I got 7.5 million new visitors to my blog 24 months”

Here is a great example of the power of telling a true story using a blog.

You may have heard Kyle's incredible story on 20/20 or maybe you were one of the 7.5 million visitors to his blog. Kyle was 26 years old when he decided to play a game called "Bigger and Better". He started with one red paper clip and put together a series of bigger and better trades that resulted in his final trade, 12 months later, get this, a house!

Listen to his true story and jump out to One Red Paper Clip at Amazon and buy his book. You will learn more about human behavior, markets and the awesome power of using a blog to tell a true story. It was an easy sacrifice for a night of sleep, I ate it up.

LISTEN HERE:

The implications of blogging for companies are huge!

I was raised on 3 channels when the advertisers could talk to the entire country. It was fast, cheap and effective. The broadcasters made fortunes! Today the narrowcasters rule. With so many choices, what worked 10 years ago is the exact opposite of what you want to do today to thrive. You must have a true niche story to be heard from all the other messages.The small marketer who can use a blog to tell a true story has more power than CBS. Why? Cost. If you have a nut the size of the big three or radio or the newspapers you need to soak the ad buyers to pay for your overhead because you market is shrinking each day. Ask anyone under 30 how much they listen to talk radio, watch the big 3 networks or read the newspaper.

A good blogger with a great story to tell has virtually no overhead today. You are paying just for their talent, not their overhead. Listen or read Kyle’s story and you will realize why anyone under 30 is immune to broadcast media and you are wasting your advertising money on a shrinking market.

I am 42 and my kids tell me, network TV is for old people, yikes! Accept for you guessed it, American Idol, a REALITY show. Let’s keep it real people, blog on!

Why Malcolm X loved criticism and so should you.

“If you have no critics you’ll likely have no success.”

-Malcolm X

If you do not agree with an approach someone is taking in business, you must offer a proposal for a better solution. Ignoring the problem is not an option. Criticizing without a counter solution is not the right approach either. If you criticize without offering a better way, you are just being a pain in the butt. If we are trying to improve the process, then it is constructive even if our new approach does not become the ultimate solution. It opens our minds to reach the best possible outcome given a moving target of alternatives.

Constant creative destruction is the means to make a franchise strong, vibrant and viable.

Update on Loves:

On January 2^nd I sent the Assistant to Tom Love, the CEO of Love’s gas station chain an email after getting her voicemail. It highlighted a problem and my recommendation to solve it. So far, four weeks later, no answer. When you are big maybe you feel small problems are not important. In nature it’s not “big eats small” it’s “fast eats slow!” If you are the fastest in the jungle or your industry, you can sleep well at night.

Love’s Ranked #42 on the Forbes largest private companies in America, I am probably not considered a top priority. I am not sure if they have tried my recommendation in the story or not. If anyone can send me an updated photo of a new pump sticker at that location mentioned in the e-mail I will give them $50.00! Just a shot of the sticker and one shot with you and the store will do. I will post the photos and send you the cash. First photo update, first dibs on the cash for all you California highway drivers on the East 10.

Here is the e-mail I sent and a link to the story that prompted the e-mail.

“Information for Tom on his California Store

Hi Reta,

I called but missed you. Sorry to send an e-mail unannounced, I will be brief. I wanted to get a story to Tom we published, please print it and forward it to him for me when you can. We have a franchising blog at franchisewhale.com. The blog is a free subscription site that exists to infuse the spirit, theory and science of great licensing and franchising ideas to a global audience of creative business minds.

We are always looking to find hot business niches and improve the way existing companies interact with their respective markets. We found something I believe Tom will want to fix at the #207 Coachella California station. You had a lot of very angry customers four days before Christmas when my family pulled in to gas up. Here is a link to the problem, with my suggestions to fix it. I hope Tom finds it helpful.

http://franchisewhale.com/2007/12/no-love-at-loves-behind-pump-number-5.html

Also if Tom would like to respond, I would be more than happy to publish his response or do a 5 minute audio podcast with him. We have an audio section called "CEO Friday" we publish on iTunes.

By the way, please let Tom know the receptionist who answers your main line is absolute tops! Whatever he is paying her it is not enough. Please tell her personally for me the way she interacts with callers is a case study in making a big company act like a small one. She is very good.

All the best,

Chad “

Remember Whale lovers! Before you fire of a complaint or criticism, you need to offer a better solution or you are wasting everyone’s time.

Criticism like rain, should be gentle enough to nourish a man’s growth without destroying his root.”

-Frank A. Clark

Thanks for your shower of ideas to make the Whale more user friendly. I have included a built in player on all podcasts now, so you can play directly from each story without downloading a podcast. Just click the blue button at the bottom of each interview we publish and it will play without leaving the story.

Creativity is a real mess!

Scientists and creationist can agree on one thing at least. The act of creating the universe was messy! I am a creationist that also believes that science is proof of God, not a substitution for Him. I did say Him, sorry Hillary. Science and God must co-exist happily or else it just does not add up for me. I also have a theory explaining the paradox of why the earth is 4.5 Billion years old and why it has only been 6,000 years since Adam was asked to leave the garden before checkout. I agree with both statements 100%! If you are a creationist, you cannot just say, well God went “poof” and don’t ask so many silly science questions. Also the idea that we are here by an evolutionary spin of the roulette wheel does not add up completely the way the Darwinian argument is laid out.

It does have an ironic mind bending truth to it however. Like saying an iPod evolved from mud. It sounds absurd, but the iPod actually did evolve from mud, it just took longer than you can remember. In a roundabout way we all came from mud.

Here is one for the front pew, from Genesis, the book, not the band! We were created out of the “dust of the earth.” The reason scientists can prove we did evolve from dirt is because it is true! That does not make my really great Grandpa a banana eater however, that’s absurd. Evolving from a monkey and evolving from dirt are two separate things. One is false and one is true. Give me a ring sometime and I would love to chat with you about it, amongst other things running around in my head.

Let’s get back to the creation. This is something we do not all figure out while we are here. I mean, it took us 6,000 years to put wheels on our luggage! We really are timid when it comes to creativity because we are terrified of making a mistake. This is how I see the creation. It was messy! Pressure, fire, thunder, explosions of atomic proportions then God sent the accountants to clean up the mess. It is just like creating a great franchise or any brand really. Don’t be afraid to create a mess at first. If you are too timid, the result will be bland, average and definitely not extraordinary. You must be willing to get a little crap on the walls if you want to smell the roses later on.

Ron Simpson Founder of Play-N-Trade talks entrepreneurship with the Whale.

We have an entrepreneurial buffet for you. I find out why Ron’s contempt for tie wearing actually explains a lot about his personality as an entrepreneur. We get his take on all aspects of entrepreneurship, business building and hiring the right people to make your big vision a reality. Play-N-Trade has brought in some heavy weights into the executive office with a CEO, Brand Director and COO that are an unstoppable team in my opinion. I think these key hires are just right. I must quote the king of the oval boardroom Mario on this one.

“If everything's under control, you are going too slow.”

-Mario Andretti

You do not get named “Driver of the Century” by your peers by being timid. Likewise, if you want to grow a franchise, you need to be willing to accept the messy part of the creative process.

I really love this franchise. It has all the elements of a winner. Solid customer concept, wildly creative founder and a top experienced executive team that was brought in at the perfect time. You need to be willing to hold off on the key hires to allow the creative process to take root. Hire and scale to keep the place from blowing up, not to slow it down.

Drive on Play-N-Trade! I will see you at the checkered flag.

Grab Podcast Here:

Play right now:

Interview with CEO of CherryPharm on Franchise Whale

Many great ideas happen by accident. John had a back injury and had a lot of time on his hands. He hung out in the backyard and ate copious amounts of cherries. The doctor was surprised at the pace of his recovery and asked what was going on? He mentioned the cherries and the rest is history.

John jumped head first into the science of cherries and you will be surprised what he found. We had a great chat with John about his new company, entrepreneurship and building a business based on science.

Jump out to cherrypharm.com and read the science behind cherry juice. I was surprised that the exotic fruits like Noni, JuJube, Goji and Acai have dramatically less antioxidants than cherries!

What new business ideas are in your backyard? Listen in as John Davy CEO of CherryPharm shares his take on building a business based on science. Retailers and wholesalers will want to connect with John and see what possibilities are available for their markets with this exciting new product. 50 cherries in one 8 ounce bottle and no marketing fluff, just the straight juice.

Grab the podcast here

Listen to it right now!

Please text me! CEO Interview with SkyWire Media.

Do you love to take painfully long surveys just to get free stuff?

I have found the longer the survey the more overpaid the creator of the survey is. I finally found a company that cuts through all the noise with an elegantly simple solution. Give the customer exactly what they want so they will beg for more interaction with you.

SkyWire Media enables text marketing solutions that sell more products and solve more problems than any other method available for mobile devices. Stop surveying and emailing your market to death! Shawn has a cheaper method with greater ROI than I have ever seen before. This is not exaggeration. Please check out this great 9 minute podcast. You will never create another lame survey ever again.

In this 9 minute podcast, Shawn will take you through the text media solutions they have created for any industry. Short, fast offers that your customers will want sent to their mobile phones. You control the offers and pay as they are delivered. You will know exactly who responded to your offers and when.

Jump to skywiremedia.com as you listen to this podcast. Our podcast, "How to create a survey your customers will beg to take", will give you more information on how to design a winning campaign.

SkyWire Media

http://skywiremedia.com

Design a killer campaign steps:

http://franchisewhale.com/2008/01/how-to-create-survey-your-customers-beg.html

Grab the podcast.

Listen to interview right now.

How to create a survey your customers beg to take!

I love surveys! Not for the colossal waste of time they create for customers or the “freebie” they have for you. I love them because they are extremely telling about the leadership within a company. Like a blind date who rips the waiter for everything. Run! That is the real woman coming out. How someone treats a waiter is a big indicator if you should marry them. Likewise, the way companies construct a survey, tells you what they really think of the customer.

The Chinese would say their “mask fell off” for a brief moment. Certain activities cause us to show our cards. I think the survey rips the mask right off the faces of the executives that created it. It is very telling of how an organization thinks. You can almost see what donuts they are cramming down their pipes as another day in the war room gets wasted, creating a long list of questions, so the CEO actually thinks you are doing something of value. Big clue, the shorter the survey, the sharper you are. You are saying to the customer, "you are valuable to me and I would never waste your time." If the CEO does not get that point, RUN!

“The purpose of business is to create a customer, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."

-Peter Drucker

Let’s learn something:

I logged on and took a TGI Friday’s survey to learn about what Friday’s is thinking. They wanted answers to 36 questions before they gave you a code for the free appetizer. Look them over and ask yourself, which questions are innovative or marketing oriented. Keep in mind they already have a paying customer that takes the survey. I already paid for a meal there that is key. Read through them and give me your thoughts. I have copied the survey below exactly as I took it. Sorry it is so long, that is part of the painful lesson.

Housekeeping Questions They Asked:

• Store code

• Date

• Receipt number

Survey Starts:

• What type of visit did you have at this Friday's?

• Where were you seated?

• What was the primary intent of your visit?

• Were You: Seated immediately?

• How would you rate the host or hostess on being friendly and welcoming you to the restaurant?

• How would rate the cleanliness of your table area when you were seated?

• Please rate the attentiveness of the server in being focused on your needs.

• Please rate the pace of your experience, in terms of meeting your timing needs.

• Please rate the accuracy of your order.

• How would you rate the taste of your food? If you didn't order food, select N/A.

• Please rate the temperature of your food.

• How would you rate the appearance of your food?

• How would you rate the overall atmosphere of the restaurant on being fun?

• How would you rate the staff on making you feel appreciated?

• Please rate the level of warmth with which you were thanked for visiting Friday's. If you weren't thanked or don't remember being thanked, select N/A.

• How would you rate your visit on the value for the money?

• Please rate your overall satisfaction with your visit to this Friday's.

• Return to this Friday's restaurant within the next 60 days.

• Recommend this Friday's restaurant to a close friend or relative.

• Did you personally place an order from the Right Portion, Right Price Menu? Yes

• Please rate your overall satisfaction with your Right Portion, Right Price item

• Including this visit, how many times have you visited this Friday’s restaurant in the past 60 days?

• Was this your first visit ever to this Friday’s restaurant?

• For what occasion was your most recent visit?

• Did you order beer, wine or other alcoholic beverages on this visit?

• Gender

• Age

• Including yourself, please enter the number of people who were in your party.

• Did the staff try to influence your ratings when you received your survey invitation?

Thank you for taking the time to complete this survey. Now, you'll need a pen to write your validation code on your receipt.
Here is your validation code:

Your invitation can now be redeemed at any participating Friday's restaurant. Thank you so much for sharing your opinions with us. We hope you will visit a Friday's restaurant again very soon.

Whew!

Now they ask me my comments, I post this and to be fair, gave them the link to the story you are reading now. I even complimented them on the service, it was great!

• Please tell us one thing we could have done to improve your visit at this restaurant.

My response:

The value menu was really bad, horrible. I have not been to Fridays in 10 years. I thought we would give you guys a shot again. I was shocked how bland the food was. The presentation lacked imagination and it was as if the entire meal was prepared by someone with no cooking skills in my opinion. I know that sounds harsh. We are not expecting a “wow” experience for $40 for two people but the food was below a McDonald's. Applebee’s, Chiles, Olive Garden has left you in the dust. The best you could hope for is to pass Taco Bell in my book. You have a lot of work to do. The service was great however. Tops! Feel free to go to http://franchisewhale.com to get the rest of the story.

My impressions:

If the idea is to innovate and market. Why not sell me something in the survey? Why not capture a way to connect again. They just gave me the code, I might never come back.

To start, what’s with 35 questions? The purpose is to sell stuff right? Sell me! I am right in front of you and I have not paid yet. This may be your last shot, do you really want to take a chance of me going home and filling out a long survey on the hope I might return?

How to build a survey that customers love to take:

Step one: What is the Purpose?

We are trying to sell you more stuff. Keep that in the front of your mind when you design the campaign.

Why not just have the server give you a secret code at the table and tell me. “I am going to give you an inside tip, if you text this code to this number, I can give you free desert today!”

What percent would text if you could get desert before leaving? Higher number than the long survey right? Next, now I send the coupon to their phone and it says “If you would like to continue to receive just our hottest special each month for free food click yes, if not, click no.

That cost is less than .10 cents a text message to the Franchise. We will publish an interview with a company doing text marketing for MGM, Remax, Jamba Juice… on Friday the 25^th. You can connect directly with them or give us a call.

Step two: Keep the customer's trust

Now I have a customer that has opted in. Don’t mess up the relationship! No lame offers, surveys, “did you know” crap. They have entrusted you with one visit to their text inbox. This is sacred ground. Don’t mess up the relationship. You can really turn in to the annoying neighbor that borrows your stuff and never returns it and never reciprocates. Don’t let some overpaid, under worked corporate stiff have access to the text marketing dashboard. Now is not the time to survey.

Step three: Send hot offers they will love

Only send offers that are unbelievable and time sensitive when you have dead tables. Monday-Thursday. Never on the weekend. Make the offers only good for 24 hours and they must bring a friend.

Step four: Tell a friend

The next step is to look at the coupon on their phone and let them in on another secret. They can have their friend text right now and both of them will get another extra bonus appetizer on the visit. They now have a surprise bonus. Peer pressure and free food work to your advantage, the friend will also text. Now you just added one more to your text dashboard.

Can you see how effective and big this can be if you don’t play games?

To be fair I asked the server how many receipts with the code have been presented. She did not know. She did say 51 people had called into the 800 number to do what I did online in the first 11 days of January. I bet online might be 4 times that number. To me that is a screaming endorsement that people will walk on hot coals for free appetizers. One text to get a free desert, you may have 100+ a night easy.

Think of the size of book you can build. They are eating somewhere; why not give them an unbelievable time sensitive offer once a month during your dead time.

This blog is getting way too long to cover the innovation side of the equation.

This system will work for any product. Let’s keep things fresh. Be the anti-marketer and just give people what they want. Free stuff without the fluff! If anyone has either a really great survey or a really bad one, send it to me and I will post it and send you a $20 gift card from TGI Fridays. See I am a nice guy Fridays.

Super Thursday, vote for Spectrum!

I have been buried in polls and debates. It does have an upside. The media has hardly reminded us that we have slipped into a recession. The Fed reminded us yesterday with the surprise 75 basis point panic rate move after the markets took a header at the open Tuesday. That “bone on glass” sound was the short bond traders taking one to the skull in Chicago. The long yard gate of history has a habit of swinging around and crushing our fingers when we least expect it. With the recession news competing for ink with the candidates, we will probably sail right through super Thursday, January 24^th without even a mention above the fold.

We have some hot and juicy spectrum up for grabs.

The entire auction process reminds me that in the next life I want to be a Dictator. What a fun perk you get when you can auction of the air rights to broadcast over and over again. Remember back in the day when that UHF spectrum brought you a quirky mix of locally produced content, bounced to your rabbit ears? I know I just dated myself big time. Hey I was young then, I just have a great memory!

Well that 700-megahertz frequency has been brought out of mothballs thanks to new technology. According to Joseph Farren, a rep from the standards board CTIA, He says, “We’re talking about your phone precisely mimicking a desktop computer.” Mama Mia! Thank you Dictators! I mean, benevolent government stewards. Hey as long as someone comes up with a check for the minimum bid of $4.6 billion, we have a deal. With Google now in the mix thanks to their lobbying muscle, a major chunk of the spectrum must be set aside for open access service. Can you just hear the dry heaving in the board rooms of the old guard phone companies trying to protect their franchise?

Kudos to growing a pair FCC Chairman and making companies innovate to survive! If it was not for open access 40 years ago, we still would not have answering machines, modems and fax machines. This is the first time in 40 years the FCC has forced a big standard change to increase creativity.

The lobbyists for the telecom industry are fighting the change down to the wire, real shocker. Save your cash guys, you will need it to buy some spectrum. We finally will be back on the road to catching up with Europe.

The FCC Chairman Kevin Martin graduated from UNC in 1989. That puts this 40 year old on the same pew with me singing in the open standards choir! Middle age geeks will never let this chance slip away. I know, I go to the meetings each Thursday with my Blackberry-Dockers-iPod-smirk as I laugh that only “old people use Explorer.” Mr. Martin, I know your kids remind you of the fact everyday you live in two worlds. I don’t care if it was your twelve year old's idea for open standard spectrum, massive pressure from Google or just your personal desire to have a Eurotunnel of bandwidth in the palm of your hand. A toast to 40 year old Gen X, Baby Boomer hybrids! Let’s bring the old and new worlds together and sell some spectrum!

“How I built an online business selling tumbleweeds.”

“How I built an online business selling tumbleweeds.”

Niche rhymes with rich for a reason. This was a fun interview. Linda the tumbleweed grandma from Kansas is the absolute real deal! What a great simple concept. The internet was just getting started and she took a photo of her family and posted it on a web page that she created. As a joke, she put “Tumbleweeds pictured here for sale.”

You will be surprised at what happened the following week. She now sells tumbleweeds all over the world. Fashion chains like Ralph Lauren, Hollywood, celebrity parties; know where they can find the best weed dealer in town! In Arizona they have built so fast the tumbleweed supply is shrinking. I think Linda will have a multi generational legacy to pass down before it’s over. They might have a case study in Harvard one day titled, “the Kansas Short Squeeze” in honor of our savvy prairie peddler.

Her story about NASA using her tumbleweeds to test the Mars Rover is a hoot. *Note to self, don’t be a test pilot for NASA.

If you are sitting around thinking the world has passed you by, and you will never get your franchise off the ground, open your ears. We have a grandmother who built a tumbleweed empire. For your next big party or creative tumbleweed ideas, go see the “Tumbleweed Lady”.

http://www.prairietumbleweedfarm.com

Listen to our exclusive interview. Thanks Linda for sharing your entrepreneurial skills. I love the simple real message that you send. You do not need to be slick or expensive when you approach marketing, just real.

Listen Right Now:

What the X is going on!

Is it just me or has the letter X hired the most aggressive publicist on the planet!? Xbox, X-Men, X Games, The FX Channel, XM Radio….Where did all the X’s come from?

Growing up it was always the branded cereal against brand X. Brand X was the boring white label house brand that got its butt kicked on a frequent continual basis. Something always tasted better compared to Brand X. Not anymore, X has become its own brand and, the tastiest franchise off the shelves.

X is sexy. Like some alphabet peep show, tempting you to just put more money in the slot, and I will invite 2 more of my X friends on stage and the three of us will really make your eyes pop out! It has firmly attached itself to Gen-X with a lineup of X branded products.

X might be past its prime however. I saw Jaguar put out a new generation X-Type model that ran on diesel! Ouch! It was confirmed that they are targeting Gen-X when the Global Marketing Director CJ O’Donnell says the X-Type is built to “reach new customers and retain existing owners and improved value-for-money across the range.” Ok great, but diesel! That’s a stretch. Make it young or make it old guys you can’t have it both ways and still be credible in the same model. That is riding the double yellow line too close. What’s next “X-Depends” in a 12 pack for the worn out bladder crowd to help you remember your wonder years!

Is X a fad or does it have legs? I believe once the Gen- X’ers trade their Scion for a walker and Xbox for shuffle board, I think X will have long run its course and will be back slumming the shelves as brand X.

Yakety Yak Wireless CEO Podcast

The Android is coming!

Google announces the launch of the first truly open platform for wireless devices. Would you like to know what the CEO of one of the largest franchise retail mobile phone chains thinks about the new moves? The answers will surprise you! Get 8 minutes of wisdom in this great podcast.

This announcement is huge and will effect the market on so many levels. Changes mean more conversations, those conversations will take place in greater numbers face to face. I believe we will see a huge rise in the retail mobile space over the next year as hardware becomes unlocked, software that has "iPhone like" features available on any phone, no more contract penalties...

Dave Timlin the CEO is very bright and in tune with these big changes. You will learn a ton from Dave. Go to yakitup.com

Check out a store, get the disclosures. This shift is a game changer, give Dave a call to get the details of how this effects the retailers.

Grab the podcast:

Indians gone wild!

I have some cool friends from India. If you have not made the trip over to that side of the world, you are really missing out. You will not find a greater collection of bright minds, hard workers and fun like Indians. I am not kidding. That guy in your IT department with the long name you never talk to, he really is a hoot! I want you to stop what you are doing, introduce yourself and get to know him, you will see what I mean.

Anyway, I told my Indian friend about my blog. He is one of my few subscribers, let me correct that, “few” would be a compliment. A dead guy’s blog is not that far behind mine in readership. Hey I am a franchising guy, what do I know about blogging!

I tell my friend that blogs and franchising are just like a Jr. High school dance. Nobody wants to get out on the dance floor until the “cool” kids start shaking it. Once you break the ice, everyone wants to dance. Your stores are full, your blog subscribers go through the roof. Business like blogging, is easy when you have a crowd. By the way, kids in India have the same "dancing alone" fears as Americans.

I need some comments! Nobody is dancing with me and I already bought the food, bad drinks and lame décor. My stories have about as much action as that kid in your 7^th grade science class with the red hair and braces that kept talking about Dungeons and Dragons without end.

It may have been the “cool kids dance first” plug or maybe he just thought I was pathetic but he obviously has a lot more friends than I do! After I moderated more comments in 2 minutes than this blog has ever had, I stopped posting them. Here are 30 that I did not post but I had to share them with you. You have got to love the comments. These are unedited, raw, and straight of the cutting room floor.

If you don’t have any Indian friends, read on and see what you are missing. You cannot write copy like this, I challenge you! If you want to get out on the dance floor with your big idea, I have a few hundred Indian friends I would like to introduce you to.

Let’s dance!

Top of Form

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	Have a persona of such a vast qualities and all th... Have a persona of such a vast qualities and all the great contacts makes you feel to take the most from the surrounding. Publish Reject	(Anonymous)	12:26 PM
	policies is been highlighted to know the theme of ... policies is been highlighted to know the theme of business activity to be pull out to grow in a field Publish Reject	(merline)	12:24 PM
	link is been highlighted which help business to gr... link is been highlighted which help business to grow step as well the essential need which fulfills the requirement to grow business Publish Reject	(christine)	12:23 PM
	valuable needsextraordinary briefing is mentioned ... valuable needs extraordinary briefing is mentioned well collective base of conduct of business activity through the streams of business steps Publish Reject	(anny)	12:20 PM
	policy are meant to be business activity of daily ... policy are meant to be business activity of daily life style and really it go through and sort out the extent of business criteria Publish Reject	(johnyy)	12:18 PM
	concept formatted with self-orientthinking concept formatted with self-orient thinking Publish Reject	(mitchele)	12:15 PM
	wow,I can really make huge capital in moments. wow,I can really make huge capital in moments. Publish Reject	(suresh)	12:03 PM
	The thoughts play in the mind, they are presented ... The thoughts play in the mind, they are presented one day. The big difference is seen when the results are exposed to the present innumerable crowd. Publish Reject	(Anonymous)	11:54 AM
	A gentleman with the brilliant mankind who knows h... A gentleman with the brilliant mankind who knows how to capture the market. Publish Reject	(Anonymous)	11:49 AM
	You can't imagine it's really good. Now even i m s... You can't imagine it's really good. Now even i m sure i can sell a piece of Ice on Iceberg. Publish Reject	(Anonymous)	11:45 AM
	rally a lot to admit in life as blog has different... rally a lot to admit in life as blog has different story altogether. Publish Reject	(Anonymous)	11:39 AM

10 deadly myths of franchising

Tom Matzen the CEO of ParMasters sets the record straight. Buying a franchise is much riskier than people will tell you and he has the statistics to prove it! Strong words from someone who is also in the franchising business. Hear the "10 deadly myths of franchising" and how passion plays a much bigger part in selecting the right opportunity than you realize.

If you are not a golfer, he is still a great resource for you. Tom has mentored over 200 entrepreneurs and now he has made available the "10 deadly myths of franchising", free to anyone. Jump out to parmastersfranchise.com and put "10 myths" in the subject line.

If you are a golf freak, this is a tap in. I live in Phoenix and I have never heard of a guarantee to make your handicap go down. Their teaching methods are backed up by a 4 star rating (out of 5) by Franchise Business Review! This is a satisfaction survey of 65,000 franchisees that buy franchises in North America. The scorecard landed ParMasters in the top 50 again in 2007.

This is a solid CEO with a solid concept. Please click the RSS below to hear our interview on Franchise Whale, do your home work and enjoy the free report from Tom.

Business lessons I learned from a Las Vegas chicken ranch.