It’s amazing how many franchising habits we have formed over the years based on the “everybody else is doing it†mentality. The 4% mass ad fund always seemed liked a waste of cash for a franchisee to me. If I am operating in Boise, who cares what goes on in Boston right?
The mass ad fund is a way for franchisors to get new franchisees at the expenses of their old franchisees.
I found a much better way. Throw your 4% into Yodle and literally watch your cash grow.
I had a great chat with Court Cunningham the CEO of Yodle recently. They have taken their localized web ad model and turned the spicket on for the franchising world. Imagine a system that will bid on key words across multiple search engines, make placements and send the web traffic to your telephone and deliver a report right on your desktop with all the activity. This is a system both franchisors and franchisees would love.
Tune into Court and you will see why they have eye popping growth of 700%. It just makes too much sense.
The end of the 4% national ad fund
It’s amazing how many franchising habits we have formed over the years based on the “everybody else is doing it†mentality. The 4% mass ad fund always seemed liked a waste of cash for a franchisee to me. If I am operating in Boise, who cares what goes on in Boston right?
The mass ad fund is a way for franchisors to get new franchisees at the expenses of their old franchisees.
I found a much better way. Throw your 4% into Yodle and literally watch your cash grow.
I had a great chat with Court Cunningham the CEO of Yodle recently. They have taken their localized web ad model and turned the spicket on for the franchising world. Imagine a system that will bid on key words across multiple search engines, make placements and send the web traffic to your telephone and deliver a report right on your desktop with all the activity. This is a system both franchisors and franchisees would love.
Tune into Court and you will see why they have eye popping growth of 700%. It just makes too much sense.
8 minute audio Interview: