If I die will I get my deposit back?

To sell anything you need to get noticed. It is difficult to think of anything more noticeable than the possibility of losing one’s life using your product or service. From a marketing point of view, the risk of life has a built in brand equity that is timeless and crazy enough, people enjoy paying up for that experience. Does the very act of doing something risky, in an increasingly risk adverse world carry with it a corresponding premium? It sure does, because risking one’s life for a fee in a clean, organized and unforgettable setting is rare.

How can you explain big bucks being spent on crazy heart pounding experiences when one can have the same effect for free by car surfing on top of your van while your wife weaves through traffic? This would assume that your wife wants to stay married to you. Don’t try this at home! So marketers, it may not be the heart pounding thrill we get from cheating death that makes people fork over the Benjamin’s, it is the ego attached to the act being done publicly that makes the bottom line swell.

“I am not afraid of death, I just do not want to be there when it happens.”
Woody Allen-Director

How about dinner at 150 feet up in the air? Maybe the corporate dinner has become so blasé we need to strap the team in just to get a new perspective. The owners of Dinner in The Sky understand the power of death and the free buzz one gets just by being that tall nail that stands out of hundreds in the same old board. Forbes magazine listed it as a “Top 10 most unusual restaurants.”

Make note: “How to get rich”

(1) Get Forbes to mention you are a top 10 ANYTHING.

(2) Get someone else to license your idea in their part of the world because you are a top 10 SOMETHING.

(3) Make sure your accountant knows where to send the money.

I would really like to hear from anyone who had the experience of a lifetime at 150 feet up. Kudos to Dinner in The Sky to your big idea, I love it.

For a free lesson on how to make your franchise more visible, a quick romp through their site will give you new perspective. The question I had, what happens when you need to take a leak?

http://www.dinnerinthesky.com/