How to stand out in a crowded market

Last week we talked about the niche of servicing people who like to risk death now and then. You might say, “That is easy because they are offering something rare to start with, I have a very common business that is very price sensitive.”

So for an industry that is built on customers shopping for the best price, how do you stand out in a very crowded field and show the market you have clearly superior products and services?

I had a great chat with Bob Kodner the CEO of The Crack Team. They fix foundation cracks in your basement. Talk about a commodity. What I got out of our short interview was a massive dose of great marketing lessons and the power of not taking yourself too serious. With one program they implemented, they had a jump in new leads at 80%+ in the first 12 months!

Their branding is so compelling, I am not surprised they are growing their franchise and I suspect, they are probably the premium player in their respective markets. They really love concrete. Great marketing and branding only works if your product is real. I must say, that Mr. Happy Crack seems to have found a really nice neighborhood to raise the kids. If you are interested in joining the Crack Team franchise neighborhood, check out:

http://www.thecrackteam.com/

If you want to hear more about Mr. Happy Crack and his hectic celebrity filled days, check out:

http://www.mrhappycrack.com/

Listen to 7 minute interview as Bob and I discuss marketing, entrepreneurial tips and of course crack repair.