300 pages in three minutes!

I am crazy for reading. I love it, I will have 3-4 books going at the same time typically all dog-eared with my notes in the columns and handmade indexes in the back. I was talking to a friend last week and he told me, “Not everyone loves to read, some people are like me and love to learn through the ears, not the eyes.”

This is so true, my wife has the nasal capacity of a bloodhound and it prompted me to write the article, “Honey, you smell like a Wendy’s jalapeno burger!” It illustrates how to market through different senses often overlooked.

We are testing a new forum called “300 pages in three minutes!” We will summarize a great business book in audio format highlighting the main points and lessons learned. You will vote with your mouse if this is a complete waste of time or a new addition to the Franchise Whale line up. The first installment (I hope of many to come), is titled “Richard Branson,losing my virginity” I loved this book. It highlights a dyslexic, awkward kid, terrified of public speaking that goes on the change the world and become a billionaire. Airline franchise, space travel, records, retail, boardroom coups…today he has 200 business units with 50,000 employees all started from a basement with a 8 dollar gift from his Mother for writing paper.

Enjoy!