If you wanted to create a recipe for a massive gamer franchise, what ingredients would you put together?
- A dash of customer common sense, “Try before you buy.”
- Executives with experience at the most successful retail story of all time, Starbucks!
- Executives that launched a million title game, Tony Hawk Pro Skater.
Throw in some experience at Pepsi and you have one very experienced team to run your great franchise concept. Right?
Imagine how cool it would be to have all of that in one guy in your COO office.
I had a great chat with Tom McMahon, the new COO of Play-N-Trade. He has a broad base of experience to draw on, hands on gamer branding and a real down to earth approach about building the fabric of a franchising company. If you have been on this blog for a while, you will know I am a big fan of Play-N-Trade’s simple approach to gaming and franchising. Listen to the entire interview. Tom will give you some very specific tips for any entrepreneur, even if gaming is not your thing.
Listen to Interview:
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1 comments:
Buying into a PNT franchise may be te Best - or - Worst thing you can do with you money. They may teel you that you have found the perfect location, and that the compitition will cower in your wake but that's not always's the situation. If the opposing company has a strong enough hold in your area, it won't matter how much advertising you do, how knowlwdgable you and your employees are, or how much free stuff you give away. It all comes down to if the area and econics can hold another VIDEO GAME FRANCHISE, and how much you are willing to put into it. I owned a PNT in an area with but "1" competitor, did everything I could from free stuff to free tournaments with massive prizes and still was over takenby let's just call them "the other guy's". I refer to them as "Game Lazy"...
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