What the X is going on!

Is it just me or has the letter X hired the most aggressive publicist on the planet!? Xbox, X-Men, X Games, The FX Channel, XM Radio….Where did all the X’s come from?

Growing up it was always the branded cereal against brand X. Brand X was the boring white label house brand that got its butt kicked on a frequent continual basis. Something always tasted better compared to Brand X. Not anymore, X has become its own brand and, the tastiest franchise off the shelves.

X is sexy. Like some alphabet peep show, tempting you to just put more money in the slot, and I will invite 2 more of my X friends on stage and the three of us will really make your eyes pop out! It has firmly attached itself to Gen-X with a lineup of X branded products.

X might be past its prime however. I saw Jaguar put out a new generation X-Type model that ran on diesel! Ouch! It was confirmed that they are targeting Gen-X when the Global Marketing Director CJ O’Donnell says the X-Type is built to “reach new customers and retain existing owners and improved value-for-money across the range.” Ok great, but diesel! That’s a stretch. Make it young or make it old guys you can’t have it both ways and still be credible in the same model. That is riding the double yellow line too close. What’s next “X-Depends” in a 12 pack for the worn out bladder crowd to help you remember your wonder years!

Is X a fad or does it have legs? I believe once the Gen- X’ers trade their Scion for a walker and Xbox for shuffle board, I think X will have long run its course and will be back slumming the shelves as brand X.