We had so many hits on Peter's podcast, here is a separate link to make it easier to forward to people and bookmark it. His permanent home is the podcast bar in the top right corner of Franchise Whale.
Listen as an international trademark, licensing and franchising attorney explains when a franchise fits better then a license. Peter Eichler shares 40+ years of experience with fortune 500 clients, celebrities and Hollywood studios in this 13 minute Podcast.
Anytime you know someone who did the licensing for Star Wars, Governor Schwarzenegger and the new Rambo movie, you know you like him already! In addition to his international franchising experiences, he is a great find and a joy to work with. Enjoy!
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1 comments:
i Appreciate with this one. great knowing some spectacular things.
good for sure...
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