“How I got 7.5 million new visitors to my blog 24 months”

Here is a great example of the power of telling a true story using a blog.

You may have heard Kyle's incredible story on 20/20 or maybe you were one of the 7.5 million visitors to his blog. Kyle was 26 years old when he decided to play a game called "Bigger and Better". He started with one red paper clip and put together a series of bigger and better trades that resulted in his final trade, 12 months later, get this, a house!

Listen to his true story and jump out to One Red Paper Clip at Amazon and buy his book. You will learn more about human behavior, markets and the awesome power of using a blog to tell a true story. It was an easy sacrifice for a night of sleep, I ate it up.

LISTEN HERE:

The implications of blogging for companies are huge!

I was raised on 3 channels when the advertisers could talk to the entire country. It was fast, cheap and effective. The broadcasters made fortunes! Today the narrowcasters rule. With so many choices, what worked 10 years ago is the exact opposite of what you want to do today to thrive. You must have a true niche story to be heard from all the other messages.The small marketer who can use a blog to tell a true story has more power than CBS. Why? Cost. If you have a nut the size of the big three or radio or the newspapers you need to soak the ad buyers to pay for your overhead because you market is shrinking each day. Ask anyone under 30 how much they listen to talk radio, watch the big 3 networks or read the newspaper.

A good blogger with a great story to tell has virtually no overhead today. You are paying just for their talent, not their overhead. Listen or read Kyle’s story and you will realize why anyone under 30 is immune to broadcast media and you are wasting your advertising money on a shrinking market.

I am 42 and my kids tell me, network TV is for old people, yikes! Accept for you guessed it, American Idol, a REALITY show. Let’s keep it real people, blog on!