Thursday, January 10, 2008

$100,000 in 15 minutes? Christine tells her story.


"Self made chick escapes cubicle, grabs kids and heads west"


I read a blog last November that showed the practical side of looking horizontal to grow your brand. The large corporations today are made up of senior managers that have been raised on mass production and mass distribution models that have vertical integration inbred into their executive gene pool.


As the consumer takes the market away from producers, providers that look horizontally will accelerate their growth at the expense of the old vertical crowd. Why own the factory if someone else can make it cheaper? Why create the demand for a product when it is much easier to fill existing demand for a bigger, slower provider?


Listen in as the self made chick spills her entrepreneurial beans for us on Franchise Whale.


She found herself burned out by grinding the corporate wheat half her life while her kids were raised at day care and her husband ate all the bread! No money, two kids and a dream to rebuild her life on her terms. Christine shares the 5 simple steps she took that cost 15 minutes and generated $100,000! And she did not have a website!


Thanks for sharing Christine!

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While you are listening, jump out to selfmadechick.com and read her entire story.

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2 comments:

jyoti said...

good to know about the great experience

Anonymous said...

Future is in the safe hands of the present. That's how the preparation is all about.