A little soda on the filet?

Barbecue lovers have been mixing their own "micro-Q" for years. Cadbury Schweppes has now moved outside of their comfort zone to team up with Vita Foods and has brewed up some real winners! I had the Dr. Pepper BBQ sauce this past week and give it 2 sticky thumbs held way up! Another great licensing idea and low risk winner. Bring two well established products together to create a new license category and extended their brand experience. Nice job guys.